Assess the importance of marketing in
the media area you have studied.
In the digital epoch, digitizing,
makes it easier for media content to be digitized globally. Moreover, the accessibility
of digital devices, allow people access to content that was out of reach or
only available in certain areas. The triumph of media does have a major impact
on the way things are distributed around the world.
Let us take the movie “Deadpool” for an example. The distributor
for that movie used the internet in this case. They used it because the
internet had the finest approach to denote the movie, universally vouching a
higher exposure to the public and a more solicitous audience. By updating social
media about the movie, Deadpool achieved in making a name for itself. Reynolds Fox
also depended heavily on the flourishing marketing for the success of this movie,
which made him a victorious icon in a short period of time.
The app YouTube is one of
the biggest names in the social networking department; Fox used this as a strong
point to further this movie to the next level. Fox posted many videos of Deadpool
on this social media platform. Videos such as Deadpool celebrating various holidays
and events. But he did not stop there. He then advertised the film’s DVD by releasing
it along with a guest appearance on a YouTube channel known as Screen Junkies. This
YouTube channel is best known for producing trailers of movies and TV shows. I remember
when I was scrolling on YouTube and I first discovered that video. It seemed very
interesting and had quite a lot of views. What really caught my attention
during the review was when Deadpool showed up. I thought it was cool how they incorporated
the actual character into the review. I showed it to my parents after watching it,
and they thought it was hilarious and mentioned how they have seen the trailer
on TV and said they were going to watch it very soon.
Regarding TV, may updates
and trailers were seen on many entertainment shows and channels increasingly.
Tv is one of the main used platforms besides social media. It is one of the easiest
ways to access the latest news, your favorite TV shows, and upcoming movies. It
is an adequate marketing scheme due to it being accessible to billions of
people globally. I can recall a time when my parents were watching something
about this movie on a TV show. I do not recall the name, but it showcased
Deadpool knocking out a man who I believe was the host. These types of exposure
are crucial for a new film that has a character that is not very known. It can
grab the attention of the audience very easily.
Lastly, cross media took things
to a whole new level when Manchester United and the studio showcased. This
cross-promotion between the two organizations helped publicize the video to
over 1.5 million views. This movie was also released on a newly worldwide owned
holiday which is Valentines Day. The diversity in Deadpool’s release is to other
superhero movies. That was an additional element of attentiveness for the audiences.
Nonetheless, this movie received
recognition and additional profit from the screening in theaters or cinemas,
DVD sales, Blu-ray and pay-to-watch or pay-to-download online services. This
goes to show, that there is a lot of importance when it comes to the marketing in
the media. It helps movies flourish and thrive. It can really bring a up and
coming movie to the big screens when you add it across different platforms.
