Audience and Institution Practice Essay

Assess the importance of marketing in the media area you have studied.

In the digital epoch, digitizing, makes it easier for media content to be digitized globally. Moreover, the accessibility of digital devices, allow people access to content that was out of reach or only available in certain areas. The triumph of media does have a major impact on the way things are distributed around the world.

     Let us take the movie “Deadpool” for an example. The distributor for that movie used the internet in this case. They used it because the internet had the finest approach to denote the movie, universally vouching a higher exposure to the public and a more solicitous audience. By updating social media about the movie, Deadpool achieved in making a name for itself. Reynolds Fox also depended heavily on the flourishing marketing for the success of this movie, which made him a victorious icon in a short period of time.

The app YouTube is one of the biggest names in the social networking department; Fox used this as a strong point to further this movie to the next level. Fox posted many videos of Deadpool on this social media platform. Videos such as Deadpool celebrating various holidays and events. But he did not stop there. He then advertised the film’s DVD by releasing it along with a guest appearance on a YouTube channel known as Screen Junkies. This YouTube channel is best known for producing trailers of movies and TV shows. I remember when I was scrolling on YouTube and I first discovered that video. It seemed very interesting and had quite a lot of views. What really caught my attention during the review was when Deadpool showed up. I thought it was cool how they incorporated the actual character into the review. I showed it to my parents after watching it, and they thought it was hilarious and mentioned how they have seen the trailer on TV and said they were going to watch it very soon.

Regarding TV, may updates and trailers were seen on many entertainment shows and channels increasingly. Tv is one of the main used platforms besides social media. It is one of the easiest ways to access the latest news, your favorite TV shows, and upcoming movies. It is an adequate marketing scheme due to it being accessible to billions of people globally. I can recall a time when my parents were watching something about this movie on a TV show. I do not recall the name, but it showcased Deadpool knocking out a man who I believe was the host. These types of exposure are crucial for a new film that has a character that is not very known. It can grab the attention of the audience very easily.

Lastly, cross media took things to a whole new level when Manchester United and the studio showcased. This cross-promotion between the two organizations helped publicize the video to over 1.5 million views. This movie was also released on a newly worldwide owned holiday which is Valentines Day. The diversity in Deadpool’s release is to other superhero movies. That was an additional element of attentiveness for the audiences.

Nonetheless, this movie received recognition and additional profit from the screening in theaters or cinemas, DVD sales, Blu-ray and pay-to-watch or pay-to-download online services. This goes to show, that there is a lot of importance when it comes to the marketing in the media. It helps movies flourish and thrive. It can really bring a up and coming movie to the big screens when you add it across different platforms.

Extract Practice-24

                 By: Asia Monroe

                          Date: 4/22/20

                          Period:6

                                                     After watching the 24 extract, I believe the director is trying to convey the sense that this bomb that is bound to go off is very important. I feel the feeling the author is trying to give the audience is suspense. I believe this because most of the scenes in this extract are very suspense driven, in my opinion. I think the message behind this extract is to never give in, no matter how hard it gets. But I think the authors vision was to give the audience the feeling of seriousness and suspense.

                                Scene1, really goes towards the director’s vision because of the close-up. The close-up signifies in my eyes the importance and intensity of the character. When the man was asking Nina for a name, he looked into her eyes very intensely. This gave me a feeling that the name of the person was very important to the man, and he insisted on getting it. Like I said, the director’s vision to me is to give off the feeling of seriousness. This scene displays that by having the audience be directly face – to – face with the man when he is looking at Nina very seriously. It gives off the feeling of seriousness because the audience may feel like they are in Nina’s place, and being stared at.

                   Scene 2 goes towards the vision because of the split-screen. The split-screen shows the intensity and emotion when Nina was in a choke hold. One party displayed the feeling of panic and fear. The people running exhibit a feeling of seriousness by the way they were running. The man dropped everything and ran for the interrogation room. Especially with all the people running after him with such determination and purpose. The other party demonstrated both seriousness and suspense. It represents the feeling of suspense because nobody knows what the man is going to do to Nina. We do not know if she is going to die, or if she will be let loose. But it gives off the feelings of serious feelings because the man chocking out Nina is whispering to her and it was clear that she was struggling and in pain.

                      In scene 3, the soundtrack contributed to authors vision by giving off a feeling of seriousness. When the man was grabbing Nina’s neck the music suddenly played proposing that this scene is very important and grave. I know that if you play music along with something, you will remember it better. Maybe that was the director’s intent. To play this very profound music over this scene really made it that much more perilous. The scene also gave off a feeling overwrought because the way it was building up as the characters were in action.

                     Lastly, Dimmed/Dark lighting most definitely gave off a feeling of seriousness and suspenseful because usually when something is dimly lit in a movie it gives off a feeling of uncertainty. When a room is dimly lit is very imitating for various reasons. In real life, interrogation rooms are regularly dim, so I am guessing the director made it dim so it seems more realistic. But when a room is darker than others it can give the audience a feeling that something is about to go down, or it is very parlous.

            I feel that I am right on the authors vision because of the evidence I have stated. The dimly lit room gave a feeling of uncertainty, the closeup gave a feeling of being in a very uncomfortable situation, the split screen gave the audience a feel of suspense, and the no sound can give off a feeling of seriousness just by the way the actors are looking at each other.

CCR

This is my CCR. This CCR took quite some time to do actually. But, it is supposed to be like a talk show taking place in this pandemic. I figured that this pandemic is so huge right now, that I would base this talk show off of it. Like we know, a lot of the activities we usually do outside, we have to do inside or not do it at all. Like news reporters have to stream from home. I got my idea to do this from watching the news a lot. Although usually you could see the news reporter along with the person speaking at the same time, my software did not allow me to do that. So, we continued to record it like this. I thought this was a pretty neat idea to do, and very creative. But for the last time, I hope you enjoy and stay safe!

My Final Movie

This is my Final Movie. I originally had the idea for a movie like this because action and horror movies are very popular in these days. My movie is about a family that is in an apocalyptic scenario. The rest of their family left without them because they would only allow a certain amount of people out of the state at a time. So, the mother, her two sons and nephew set out to leave. During this time, there were a lot of creatures (deadly creatures) that were hunting human flesh and blood. And if that's not enough to set you over the edge, the air was badly polluted with a deadly poison. In the beginning of the film you can see that nobody is covering their mouth with any kind of maks, but that's because the polluted air comes later in the movie. They had to leave their area due to the monsters, they weren't informed about this air until later in the film (that I was supposed to record). Due to this pandemic and my mom being terribly sick a lot, this was all of the footage I could record and get edited. We are not allowed to go anywhere, and it was too late for me to change up the whole story line..But, once again, please enjoy!

Music Video

This is my Music Video I recorded with my mom a couple of months ago. This music video was inspired by the artist Ariana Grande. My mom is the type of person who is very girly. So, of course I had her do a music video that involves Ariana Grande giving that she is also very girly. It honestly was difficult for me to find a song to do with my mom where she could keep up with the music. Most of the popular music people listen to now is very fast (and frankly not very understandable). But,this was a very fun piece to film. Although it took so long to record because of many altercations. This music video has some background to it because it represents how this specific girl can have almost everything she wants because she is very rich. We tried to impersonate that with my mom, but I am not sure how good it came out. (You can be the judge of that). But, enjoy!!

Commercial

This is my commercial I recorded along with two fellow classmates. This project was one of my favorites because the classmates I was working with were very helpful. It was also very easy for me to edit this project because I had a lot of assistance. This video is an ad like one for Dunkin' Donuts. Our ad is about how you feel before getting Dunkin' and how you feel after. It is there to help support how good the coffee works for people when they buy it. With this ad, we are trying to persuade the audience to buy our coffee. When coming up with this concept, it honestly was not that hard. Ads for different companies compete with other companies simultaneously. All we had to do was figure out who was going to do what, and what products from Dunkin' we were going to use. So without further ado, Enjoy the video, and stay safe!

Editing blog

During these past few weeks I have been editing, but I have not been able to blog about it. I have access at school to blog, but at home things are a bit difficult. Due to the coronavirus outbreak, I have not been able to film or edit. I had no access to school computers until I was able to get a computer from another school so that is why I have not been blogging. I am still not 100% sure what I am supposed to do for this class, but I am going to continue working on my video and my movie. I have to delete all the footage I recorded from before because I do not have the access to drive to the places I need too. I am not sure what I am going to do as of yet, especially considering that my mom is getting sick. But I will keep you updated. For now, I have edited the footage I needed for the peer review a while ago, but I had to delete it or all or else my storyline would not make sense. I will be posting a filming blog tommorrow, and hopefully this weekend I can film something. Stay safe!